Your privacy matters to us. Here we explain in plain words which data is processed when you visit our website, what we use it for and what rights you have. We follow the Swiss Federal Act on Data Protection (FADP) and, where it applies to you, the EU General Data Protection Regulation (GDPR).
The key points in brief: we do not set any advertising or statistics cookies ourselves and we do not create user profiles. We only load content from other providers if you explicitly ask for it.
Who is responsible?
Hotel Silvana AG
Furi 265
3920 Zermatt
Switzerland
Phone +41 27 966 28 00
Email info@hotelsilvana.ch
Please contact us at this address with any questions about data protection.
Visiting the website
When you open our website, your browser sends some technical information to our server: for example your IP address, the page you requested, the date and time, and details of your browser and operating system. We need this information to show you the website and to run it securely.
The website runs on a server of Hetzner Online GmbH in a data centre in Germany. Germany offers a level of data protection comparable to Switzerland. The connection to our website is always encrypted (HTTPS).
Our fonts are also hosted on our own server. Unless you open the booking window or allow external content yourself, our website does not load anything from other providers.
Cookies
Cookies are small files stored by your browser. We only use these:
- locale_redirect_seen remembers that you have already reached the home page in your browser language. It is stored for one year at most.
- external_content_consent remembers your consent to external content (see below). It is only created if you agree. It is stored for one year at most.
- vcst_session and vri_tracking_consent are set by the vioma booking system as soon as you open the booking window. Both are deleted when you close your browser. During a booking, vioma may set further cookies.
You can delete or block cookies in your browser at any time.
Room booking
For online bookings we use the booking system of vioma GmbH in Offenburg (Germany). It is only loaded when you click «Book a room». From then on, your browser loads content from vioma’s servers. In doing so, vioma receives your IP address.
What you enter in the booking window goes directly to vioma: for example your travel dates, the number of guests and your contact details. We use this information to carry out your booking. You can find more in vioma’s privacy notice.
External content: map, video and brochure
In some places we show content from other providers: the directions map from Google Maps, a video on YouTube and our brochure on magglance. We only load this content when you click «Load external content». Before that, nothing is sent to these providers.
After your click, your browser connects to the provider concerned. The provider receives, among other things, your IP address and may set its own cookies. The magglance brochure also includes Google services (Google Analytics and Google advertising).
Your consent applies to all three providers. You can withdraw it at any time with the «External content» link in the footer of every page.
The providers
- Google Maps and YouTube: Google Ireland Limited, Dublin (Ireland). Google runs data centres all over the world. Your data may therefore also reach countries outside Switzerland and the EU, such as the USA. Google’s privacy policy
- magglance: Mag Glance GmbH, Delbrück (Germany). magglance’s privacy policy
Contact form
When you write to us using the contact form, we store your name, your email address and your message. We also store the language, the time and the page from which you wrote. We only use this information to answer your enquiry.
To prevent misuse of the form, we limit the number of messages per IP address. We do not store your IP address for this.
We delete enquiries automatically after 30 days, and submissions identified as spam after 7 days. On request, we will delete your enquiry sooner.
Links to other websites
We link to other services, for example Instagram, Google Maps, table reservations with aleno, the e-guma voucher shop, the 360° impressions and partner and tourism websites. These pages only open when you click a link. The privacy policy of the provider concerned then applies.
Your rights
At any time you can:
- ask which data we process about you
- have incorrect data corrected
- ask us to delete your data
- object to processing
- receive your data in a common format
- withdraw your consent
Simply write to us at info@hotelsilvana.ch. We will reply within 30 days. Statutory retention obligations may prevent deletion.
If you disagree with our reply, you can contact the Federal Data Protection and Information Commissioner (FDPIC): www.edoeb.admin.ch. Guests from the EU can also contact the data protection authority in their country.
For guests from the EU
Where the GDPR applies, we rely on the following legal bases: your consent (external content), preparing and performing a contract (bookings and enquiries) and our legitimate interest in running the website securely and reliably (server and necessary cookies).
Changes
If our website changes, we will update this privacy policy. The version published here applies.
Last updated: 12 November 2026
